How McDonald’s Used Sports Rivalry to Sell Culture in 1993
McDonald’s 1993 Bird vs. Jordan ‘The Showdown’ ad used rivalry, entertainment, and cultural timing to make a routine lunch choice feel like a social moment.
Category Advertising History
How Woodsy Owl Turned Environmental Messaging Into a Memorable Kids PSA Brand
A marketing breakdown of how Woodsy Owl’s 1977 PSA campaign used character branding, memorable messaging, and behavior-focused framing to make environmental responsibility stick with kids.